{"id":2151,"date":"2012-05-15T03:00:55","date_gmt":"2012-05-15T10:00:55","guid":{"rendered":"http:\/\/www.scottcochrane.com\/?p=2151"},"modified":"2012-07-19T15:31:50","modified_gmt":"2012-07-19T22:31:50","slug":"5-easy-steps-to-becoming-an-inauthentic-communicator","status":"publish","type":"post","link":"https:\/\/scottcochrane.com\/index.php\/2012\/05\/15\/5-easy-steps-to-becoming-an-inauthentic-communicator\/","title":{"rendered":"5 Easy Steps to Becoming an Inauthentic Communicator"},"content":{"rendered":"

Authenticity is one of the most important lenses through which your congregation filters what happens when you communicate.<\/p>\n

\"\"<\/a>
Image via iStockPhoto.com<\/figcaption><\/figure>\n

But actually being authentic in your communication isn\u2019t always easy. It requires the effort and discipline to be yourself.<\/p>\n

On the other hand, being inauthentic<\/em> when you communicate is actually quite easy. It simply requires these 5 easy steps.<\/p>\n

1.\u00a0\u00a0 Make sure there\u2019s no connection between your real-life and your communicating<\/strong><\/strong>
\nIf there is a disconnect between your personal life and your communication\u00a0you can be sure you\u2019ll be perceived as inauthentic. For example, talking\u00a0about good stewardship when you\u2019re wracked with debt is a good starting point.<\/p>\n

2.\u00a0\u00a0 Communicate\u00a0<\/strong><\/strong>completely differently than the way you talk<\/strong>
\nI knew one pastor who talked very normally in every day conversation, but the minute he stood behind the pulpit suddenly he pronounced the word \u201cscriptures\u201d using five syllables.<\/p>\n

Creating a wide chasm between how you communicate in the church lobby and how you communicate in the pulpit guarantees inauthenticity.<\/p>\n

3.\u00a0\u00a0 Never disclose any areas of struggle in your life<\/strong>
\nA sure way to be seen as inauthentic is to communicate\u00a0as if you have all the answers and have everything in life nicely sorted out.<\/p>\n

Since your congregation is dealing with real-life issues every day you\u2019ll be sure to be seen as weirdly different from everyone else.<\/p>\n

4.\u00a0\u00a0 Include content designed to make you look smart<\/strong>
\nThese are the cool nuggets of trivia you uncovered in your research that really don\u2019t add a lot of value to the talk, but which might make you sound clever.<\/p>\n

Inauthentic communicators\u00a0cram their talks with this stuff.<\/p>\n

5.\u00a0\u00a0 Lace your talks with important-sounding names and places<\/strong>
\nInstead of saying, \u201cI was talking with someone\u201d you say, \u201cI was talking with someone while on a flight from Rome to Bangkok.\u201d<\/p>\n

Instead of saying, \u201cI was at an event recently\u2026\u201d you say, \u201cI was the guest of honour at an event recently\u2026\u201d<\/p>\n

This kind of communicating\u00a0doesn\u2019t have a lot of power, but it can make the preacher look good.<\/p>\n

On the other hand if your goal is changed lives through the power of God\u2019s Word, ignore these five steps.<\/p>\n

And just be real.<\/p>\n

How do you make sure you are as authentic as possible when you communicate<\/strong>?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Authenticity is one of the most important lenses through which your congregation filters what happens when you communicate. But actually being authentic in your communication isn\u2019t always easy. It requires the effort and discipline to be yourself. On the other hand, being inauthentic when you communicate is actually…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[478,7],"tags":[871,23,872,311],"class_list":["post-2151","post","type-post","status-publish","format-standard","hentry","category-featured","category-leadership","tag-authenticity","tag-communication","tag-connection","tag-preaching"],"_links":{"self":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/2151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/comments?post=2151"}],"version-history":[{"count":14,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/2151\/revisions"}],"predecessor-version":[{"id":2158,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/2151\/revisions\/2158"}],"wp:attachment":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/media?parent=2151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/categories?post=2151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/tags?post=2151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}