{"id":605,"date":"2010-11-19T05:00:02","date_gmt":"2010-11-19T05:00:02","guid":{"rendered":"http:\/\/www.scottcochrane.com\/?p=605"},"modified":"2010-11-18T22:31:23","modified_gmt":"2010-11-18T22:31:23","slug":"powerful_leadership_lesson_from_a_penguin","status":"publish","type":"post","link":"https:\/\/scottcochrane.com\/index.php\/2010\/11\/19\/powerful_leadership_lesson_from_a_penguin\/","title":{"rendered":"A Powerful Leadership Lesson&#8230;From a Penguin"},"content":{"rendered":"<p>\u201cWhen you\u2019ve got participation, you\u2019ve got ownership.\u201d<\/p>\n<p>As soon as Dave Krysko had uttered those words, my pen was flying to capture every syllable. I knew I had just heard a leadership \u201cgem\u201d. I also knew that this was a principle that had not only helped launch one of the world\u2019s most ground-breaking social media sites, but also which has massive implications for the local church.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-606\" title=\"club penguin\" src=\"http:\/\/www.scottcochrane.com\/wp-content\/uploads\/2010\/11\/penguin-300x300.jpg\" alt=\"club penguin\" width=\"180\" height=\"180\" srcset=\"https:\/\/scottcochrane.com\/wp-content\/uploads\/2010\/11\/penguin-300x300.jpg 300w, https:\/\/scottcochrane.com\/wp-content\/uploads\/2010\/11\/penguin-150x150.jpg 150w, https:\/\/scottcochrane.com\/wp-content\/uploads\/2010\/11\/penguin-144x144.jpg 144w, https:\/\/scottcochrane.com\/wp-content\/uploads\/2010\/11\/penguin.jpg 360w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/>Dave is one of the co-founders of Club Penguin, an incredibly successful online social community for children. In a recent conversation I asked Dave about the moment when Club Penguin \u201cexploded\u201d, bursting from its original 15,000 users to more than 12 million just a few years later.<\/p>\n<p>\u201cOne key moment concerned the blue cape,\u201d Dave replied, somewhat cryptically. \u201cWe had introduced a red cape; a simple article of penguin clothing that could be acquired for the children\u2019s penguin character. But suddenly we noticed that a few characters were saying that they wanted a blue cape too. More and more penguins picked up the chant, and before long we could hear all these penguins saying, \u2018We want a blue cape! We want a blue cape!\u2019\u201d<\/p>\n<p>\u201cSo, what did you do?\u201d I asked.<\/p>\n<p>Dave laughed. \u201cWe gave them a blue cape.\u201d<\/p>\n<p>Dave went on to explain that what happened next was like an out of control wildfire breaking out. \u201cFrom there we saw the community grow at a rate we could hardly believe. What sparked it was that moment where the community knew that they had a voice in influencing the community itself. It was just a blue cape. But it came to symbolize the fact that the Club Penguin community were active participants in the development of the community itself.<\/p>\n<p>When you\u2019ve got participation, you\u2019ve got ownership.\u201d<\/p>\n<p><strong>What\u2019s the \u201cblue cape\u201d in your organization?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen you\u2019ve got participation, you\u2019ve got ownership.\u201d As soon as Dave Krysko had uttered those words, my pen was flying to capture every syllable. I knew I had just heard a leadership \u201cgem\u201d. I also knew that this was a principle that had not only helped launch one of the world\u2019s most ground-breaking social media&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,90,4,7,10],"tags":[431,432,433,430,428,429],"class_list":["post-605","post","type-post","status-publish","format-standard","hentry","category-action","category-canadian","category-community","category-leadership","category-random","tag-club-penguin","tag-community-grow","tag-influencing-the-community","tag-leadership-gem","tag-when-youve-got-participation","tag-youve-got-ownership"],"_links":{"self":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":8,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"predecessor-version":[{"id":613,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/posts\/605\/revisions\/613"}],"wp:attachment":[{"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scottcochrane.com\/index.php\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}