Why “If Just One Person…” Reasoning is False & Dangerous

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Originally posted December 16, 2011

There is a growing trend among many churches to apply a false formula in many aspects of the budgeting process. I call it the “If Just One Person” false logic.

If you’ve found yourself falling into this trend you need to:

  • Be aware of the trend,
  • Recognize why the logic is faulty,
  • Know how to respond.

dollar tree

1.   Be aware of the trend
This trend typically unfolds in this manner. During the budgeting process someone will notice an unusually large dollar figure attached to a new or unproven outreach initiative.

The defender of the line item will then apply this logic. “Hey, if even one person makes a decision for Christ, then every penny will have been worth it!”

While I’m using outreach as an example, the same reasoning pops up in other budget discussions too, such as:

  • If just one person takes a big step towards God
  • If just one person starts reading the Bible regularly
  • If just one person invites someone far from God into their home

2.   Recognize why the logic is faulty
In reality there is a dangerous false economy at work here. Suppose, for example, the outreach line item is for $20,000 and it is being justified on the “If Just One Person” logic. But could there have been a far more effective outreach initiative which, for that same $20,000, could have seen 10 people come to Christ? Or 20? Or 100?

3.   Know how to respond
When this logic is raised in your budgeting circles the key is to match the sincere value with a discussion of equally valid competing values such as the stewardship value and the wisdom value.

Have the courage to point out that even in an abundance economy (recognizing that God does indeed “own the cattle on a thousand hills”), there is still a leadership responsibility at play which requires a maximum return on each Kingdom dollar.

Why is this a big deal?

As a church leader you have a responsibility to ensure that each dollar is being applied for maximum Kingdom impact.

So be on the lookout for the “If Just One Person” false logic. If you speak into it in a timely, gracious but clear manner the Kingdom win can be huge.

How do you respond to the “If Just One Person” logic?

the author

Scott Cochrane

4 comments

  1. Thanks Scott…Strategic thinking plus God brings God’s results as you said….. ” As a church leader you have a responsibility to ensure that each dollar is being applied for maximum Kingdom impact.” Sometimes that is hard work and requires diligent out of the box thinking that we are not willing or can’t do, but easily justified with sloppy catch phrase verbiage “If Just One Person…”

    Keep leading us Scott thanks.

  2. Thanks Scott…Strategic thinking, plus God brings God’s results and as you said….. ” As a church leader you have a responsibility to ensure that each dollar is being applied for maximum Kingdom impact.” Sometimes that is hard work and requires diligent out of the box thinking that we are not willing or can’t do, but easily justified with a sloppy catch phrase verbiage “If Just One Person…”

    Keep leading us Scott thanks.

  3. Joel, thanks for weighing in. I like your term, ‘sloppy catch phrase’. That sums it up. The spirit behind the phrase is often well-intended, but as you say the hard work of strategic, Kingdom thinking requires more of us. Trust you’re doing well my friend, and I continue to cheer on ‘Back to Summit’!

  4. What a great/awful example of what I call “spiritual hijacking.” How can you argue when someone says “Won’t it be worth it when just one…?” How do spiritual leaders guard against it? I think the best guard is to always remember that churches and ministries are equipping ministries, not primarily doing ministries. So, church leaders are looking for sustainable trends not significant events. Churches shouldn’t primarily invest the tithes and offerings in works of service. Churches should be investing in PEOPLE who do works of service. How’s that for a radical thought? Then the question becomes one of a sustainable trend, not a singular event.

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